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Picture Zero is a film and TV sustainability consultancy and production company. We believe in the power of stories and the need for change. We are lucky enough to work in an industry that entertains, informs and inspires. Now we are working to help that industry make the maximum impact on screen and minimum impact off it.

We offer a broad range of services to productions and creative businesses looking to reduce their carbon footprints, minimise waste and transition to more sustainable ways of working.

Isobel Pietsch

Isobel is a Sustainability Consultant, working across a range of Picture Zero projects. Prior to joining Picture Zero, Isobel worked as a development & production executive and Assistant Producer on projects ranging from narrative and documentary feature films, to episodic audio dramas.

With a background spanning film, theatre, dance and live cinema, she believes that the creative industries – whatever form they may take – have a unique ability to bring us together, and act as a powerful conduit for change.

Fergus Haycock

Fergus co-founded Picture Zero. He originally qualified as a solicitor and has worked in many production capacities as a producer and executive producer. He brings over a decade of experience in TV and film production. His credits include LINE OF DUTY, THE FALL and BE WATER. Fergus co-founded Picture Zero and is focused on the impact that improving production management and supply efficiencies for content production can have on driving sustainable change across the UK.

Fergus lives in South London with his young family and spends his weekends chasing footballs, golf balls, rugby balls and cricket balls.

Lily Limmer

Lily leads Picture Zero projects on-the-ground as Sustainability Manager. She graduated from The University of Arts London with the short film WASTELAND, set on the great pacific rubbish patch. Her film was built and dressed entirely from waste collected from university campuses, local recycling centres and the streets of Peckham.

Since then, she has worked as a Sustainability Manager for some of the biggest TV shows and films being produced in the UK, with clients including Netflix, Apple TV+, Sky and Warner Brothers. Her sustainability efforts have been recognised by The British Film Designer’s Guild and The Global Production Awards at Cannes Film Festival 2023.

Will Norton

Will leads the day-to-day operations of Picture Zero. His background is as a line producer and production executive for feature films and documentaries. As a consultant he has supported some of the UK’s biggest broadcasters, studios and rights holders. He believes the four of the most powerful words in the English language are “Once upon a time”, and that our creative industries have the ability and responsibility to inspire positive action on climate change.

Will lives in Devon with his family and has a passion for sustainably-minded food and farming.

Miranda Simmons

Miranda leads sustainability support on a variety of Picture Zero projects. She is an experienced TV line producer, with a background in factual programming for major UK and international broadcasters. She founded the PMA Green Wing at the Production Managers Association and is a BAFTA Albert Trainer in sustainable production. Her passion for the planet and climate solutions was ignited by working on the Tony Robinson Channel 4 series, MAN ON EARTH, showing how previous civilisations were affected by climate change.

Fascinated by positive innovations, Miranda’s journey has been inspired by the eclectic ideas of climate leaders like Rob Hopkins, Antonio Gutierrez, Christiana Figueres, Robert Llewellyn and of course, Greta

Steve Smith

Steve is Picture Zero’s lead sustainability adviser. He is also a BAFTA award-winning director who’s helped create some of the UK’s most popular television programmes. Steve is the former Chair of Directors UK and a former non-executive director of Elstree Film Studios where he chaired the studios Net Zero committee. He oversees the Screen New Deal Transformation Plan for Wales and Studio Sustainability Standard for BAFTA albert.

Steve believes passionately that culture is a powerful force for galvanising climate action and challenging high-carbon lifestyles. To that end, in 2019 he co-founded Picture Zero with a dedication to making the film and TV sector a zero-carbon, zero-waste industry, integrating sustainability into storytelling.

Maya Wallis

Maya is a Sustainability Coordinator working on some of Picture Zero’s biggest projects. She grew up in Colombia and moved to the UK in 2017 after winning a scholarship to study at the United World College in Wales. Since then, she has worked in a variety of jobs in the film industry, from production to research.

Before joining Picture Zero, Maya worked at NBCUniversal, where she was heavily involved in the company’s sustainability initiatives. Maya is passionate about climate fiction as a tool to change the world, and is currently developing a short film about growing up in an apocalyptic, flood-ravaged Britain.

Content Production

The pictures on our screens shape the way we see the world. As well as providing sustainability support to others, we also produce climate-focussed content with the aim of inspiring audiences to tackle the climate and biodiversity crises.