SHAPE

THE

WORLD

WITH

STORIES

NOT

HOW

THEY’RE

TOLD

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WHAT WE DO

Picture Zero is a film and TV sustainability consultancy and production company. We believe in the power of stories and the need for change. We are lucky enough to work in an industry that entertains, informs and inspires. Now we are working to help that industry make the maximum impact on screen and minimum impact off it.

We offer a broad range of services to productions and creative businesses looking to reduce their carbon footprints, minimise waste and transition to more sustainable ways of working.

Steve Smith

steve@picturezero.com

Steve is Picture Zero’s lead sustainability adviser. He is also a BAFTA award-winning director who’s helped create some of the UK’s most popular television programmes. Steve is the former Chair of Directors UK and a former non-executive director of Elstree Film Studios where he chaired the studios Net Zero committee. In 2023, Steve project managed the Screen New Deal Transformation Plan for Wales and oversaw the first two years of the Studio Sustainability Standard for BAFTA albert.

Steve believes passionately that culture is a powerful force for galvanising climate action. In 2019 he co-founded Picture Zero with a dedication to making the film and TV sector a zero-carbon, zero-waste industry, integrating sustainability into storytelling.

Fergus Haycock

fergus@picturezero.com

Fergus co-founded Picture Zero. He originally qualified as a solicitor and has worked in many production capacities as a producer and executive producer. He brings over a decade of experience in TV and film production. His credits include LINE OF DUTY, THE FALL and BE WATER. Fergus co-founded Picture Zero and is focused on the impact that improving production management and supply efficiencies for content production can have on driving sustainable change across the UK.

Fergus lives in South London with his young family and spends his weekends chasing footballs, golf balls, rugby balls and cricket balls.

Will Norton

will@picturezero.com

Will leads the day-to-day operations of Picture Zero. His background is as a line producer and production executive for feature films and documentaries. As a consultant he has supported some of the UK’s biggest broadcasters, studios and rights holders. He believes the four of the most powerful words in the English language are “Once upon a time”, and that our creative industries have the ability and responsibility to inspire positive action on climate change.

Will lives in Devon with his family and has a passion for sustainably-minded food and farming.

Mandy Cayford

mandy@picturezero.com

Mandy is Picture Zero’s Chief Operating Officer. She has extensive experience in the creative industry covering broadcast television, brand marketing, corporate and operations management.  Most recently Mandy led Responsible Production for Sky Studios, driving the decarbonization strategy for Sky Original scripted productions, sat on the BAFTA albert consortium, as well as overseeing production safeguarding, wellbeing, and trainee schemes.

Mandy lives in West London with her family, including 3 cats.  She’s passionate about sustainable actions that help both the environment and make a positive social impact.

Alex Cheesman

alex@picturezero.com

With a strong passion for the environment, Alex studied Geography at Oxford University, before completing his Masters in Biodiversity, Conservation, and Management. Alex has worked as a Sustainability Consultant in other industries, providing biodiversity and climate consultancy.

Over recent years, he has been working closely with Universal International Studios and NBCUniversal on their sustainability journeys and how this translates to their production activities. He has also led the sustainability drive on production for Carnival, Sister and others within UIS.

His motivation comes from his belief that the Film and TV industry has the power to, one day, change the world.

Liesl Hattingh

liesl@picturezero.com

Liesl is a systems thinker and pragmatic doer who arrived at sustainable film and TV production after successfully launching earthworks, South Africa’s first publication dedicated to green building and urban planning.  She co-found specialist consultancy WrapZERO in 2017, leading on major international productions filming in Cape Town, and developing accredited training with youth-focused NGO Greenset. WrapZERO, along with the KwaZulu-Natal Film Commission, took home the Makers and Shakers Award for sustainability in 2020 in recognition of pioneering industry research and guidelines.

Liesl now lives in Northeast London with her family, from where she manages implementation on Picture Zero projects while remaining engaged with regenerative design and practice.

Maya Wallis

maya@picturezero.com

Maya works on some of Picture Zero’s biggest projects as a Sustainability Manager and Sustainability Consultant. She grew up in Colombia and moved to the UK in 2017 after winning a scholarship to study at the United World College in Wales. Since then, she has worked in a variety of jobs in the film industry, from production to research.

Before joining Picture Zero, Maya worked at NBCUniversal, where she was heavily involved in the company’s sustainability initiatives. Maya is passionate about climate fiction as a tool to change the world, and is currently developing a short film about growing up in an apocalyptic, flood-ravaged Britain.

Eve Stollery

eve@picturezero.com

Starting her career producing theatre, Eve realised the huge impact a production can have on the environment. After working with a theatre company to establish their environmental policy, she then made the jump to work at BAFTA albert. Having helped to relaunch BAFTA albert’s affiliate scheme and training programme, as well as helping with and streamlining the certification process, she moved over to Picture Zero to focus her efforts on production itself.

Eve recognises the importance of communication as a means to overcome obstacles, whether in day-to-day conversations, through training, or in the editorial work of TV, film, and games. She believes the use of language and art to start conversations will be one of the key factors in helping to solve the climate crisis.

Isobel Pietsch

isobel@picturezero.com

Isobel is a Sustainability Consultant, working across a range of Picture Zero projects. Prior to joining Picture Zero, Isobel worked as a development & production executive and Assistant Producer on projects ranging from narrative and documentary feature films, to episodic audio dramas.

With a background spanning film, theatre, dance and live cinema, she believes that the creative industries – whatever form they may take – have a unique ability to bring us together, and act as a powerful conduit for change.

Sara Hamilton

sara@picturezero.com

Sara is a Sustainability Coordinator working on a variety of Picture Zero projects. She had a passion for sustainability long before entering the industry and created a 60 second short film for a COP26 competition before working at the event as a runner for Atomized Studios. She has since worked as a Sustainability Coordinator for some of the UK’s leading production companies and has been inspired by the many possibilities that exist to reduce production emissions and work more sustainably.

Sara is passionate about thought-provoking stories and believes climate change is one of the most important topics the world should be discussing right now. She lives in Scotland and enjoys working with productions and local suppliers on their sustainability goals.

Content Production

The pictures on our screens shape the way we see the world. As well as providing sustainability support to others, we also produce climate-focussed content with the aim of inspiring audiences to tackle the climate and biodiversity crises.