SHAPE
THE
WORLD
WITH
STORIES
NOT
HOW
THEY’RE
TOLD
WHAT WE DO
Picture Zero is a film and TV sustainability consultancy and production company. We believe in the power of stories and the need for change. We are lucky enough to work in an industry that entertains, informs and inspires. Now we are working to help that industry make the maximum impact on screen and minimum impact off it.
We offer a broad range of services to productions and creative businesses looking to reduce their carbon footprints, minimise waste and transition to more sustainable ways of working.
Steve Smith
Co-Founder and Sustainability Director
A creative leader at the intersection of storytelling and sustainability, Steve helps the screen industries cut carbon while raising ambition. A BAFTA-winning director turned sustainability adviser, he’s worked with broadcasters, studios and independents to make sustainability part of how they create, not an afterthought. One of the UK’s first albert trainers, he’s helped hundreds of creatives take climate action without losing their spark. Steve co-founded Picture Zero to bring creativity and climate action together – because culture can shift hearts and habits in an instant. When people learn by doing, that knowledge sticks – and it spreads.
Fergus Haycock
Co-Founder
Fergus co-founded Picture Zero. He originally qualified as a solicitor and has worked in many production capacities as a producer and executive producer. He brings over a decade of experience in TV and film production. His credits include LINE OF DUTY, THE FALL and BE WATER. Fergus co-founded Picture Zero and is focused on the impact that improving production management and supply efficiencies for content production can have on driving sustainable change across the UK.
Fergus lives in South London with his young family and spends his weekends chasing footballs, golf balls, rugby balls and cricket balls.
Will Norton
Sustainability Director
Will began his career as a strategy consultant with PwC, working with some of the world’s leading TV, film and music companies, before moving into production as a line producer and producer for feature films and documentaries. His background gives him a genuine understanding of the creative, budgetary and practical considerations productions face, and he always approaches his work on sustainability with this in mind. He has supported studios, commissioners and production groups with sustainability at corporate and slate levels, and on productions across the globe. Will’s work is driven by the belief that our creative industries have the power and the responsibility to inspire positive action on climate change.
Alex Cheesman
Sustainability Director
With a strong passion for the natural environment, Alex’s grounding in sustainability began at Oxford University, where he studied Geography before completing his Masters in Biodiversity, Conservation, and Management. Before working in FIlm and TV, Alex worked as a Sustainability Consultant in other industries, providing biodiversity and climate consultancy.
Over recent years, he has been working closely with Universal International Studios and NBCUniversal on their sustainability journeys and how this translates to their production activities. He has led the sustainability drives on production for Carnival, Sister, Working Title and NBCUniveral’s feature films.
Pip Wilmott
Head of Operations and Sustainability Manager
Based in Scotland, Pip Wilmott brings over 15 years of film and TV experience—from her early days on set to HOD roles on HETV and major international features. She pairs this extensive production knowledge with an MSc (Distinction) in Science, Ethics and Law from the University of Glasgow, where she used advanced coding and geospatial analysis to design targeted anti-poaching strategies.
At Picture Zero, Pip applies data-driven solutions to cut emissions, boost resource efficiency, and build ethical supply chains. Her love of the Scottish Highlands and passion for nature fuel her commitment to tackling climate and biodiversity challenges on and off set.
Mandy Cayford
Sustainability Advisor
Mandy gained extensive experience in broadcast television, brand marketing, corporate and operations management, before leading the decarbonization strategy for Sky Original scripted productions. She sat on the BAFTA albert Consortium and helped develop the albert/ScreenSkills Sustainable Production e-learning course. Initiating the Sky Sustainable Production Consultants project, she appointed Picture Zero to gain invaluable insights into the barriers and opportunities to decarbonize the industry. She now works on a range of film & tv productions for clients including NBCU, UIS, Channel 4 and the BBC, advising on both climate storytelling and sustainable production initiatives.
Paul Walton
Sustainability Advisor
Paul is Picture Zero’s Sustainable Production Consultant for Asia Pacific. He has over 40 years of experience in the film industry, beginning as a young actor at Yorkshire Television. Paul has worked in various above and below the line roles across multiple genres, gaining a unique perspective on production both locally and globally. He has recently been collaborating with NBC Universal, Matchbox Pictures, and Carnival Films, using his production insights to lead the way forward for sustainable production in Australia.
Isobel Pietsch
Sustainability Manager
Isobel is a Sustainability Consultant, working across a range of Picture Zero projects. Prior to joining Picture Zero, Isobel worked as a development & production executive and Assistant Producer on projects ranging from narrative and documentary feature films, to episodic audio dramas.
With a background spanning film, theatre, dance and live cinema, she believes that the creative industries – whatever form they may take – have a unique ability to bring us together, and act as a powerful conduit for change.
Maya Wallis
Sustainability Manager
Maya specialises in providing sustainability support for scripted feature films and HETV, with experience on international productions shooting in several territories. After working a variety of jobs in the film industry, Maya joined Picture Zero as an on-the-ground sustainability coordinator, with a particular focus for shifting the culture on film sets. Before this, Maya worked at NBCUniversal, where she was heavily involved in the company’s sustainability initiatives.
Maya is passionate about climate fiction as a tool to tell important stories and to create a fairer and more inclusive world.
Liesl Hattingh
Sustainability Manager
Liesl is a systems thinker and pragmatic doer who arrived at sustainable film and TV production after successfully launching earthworks, South Africa’s first publication dedicated to green building and urban planning. She co-found specialist consultancy WrapZERO in 2017, leading on major international productions filming in Cape Town, and developing accredited training with youth-focused NGO Greenset. WrapZERO, along with the KwaZulu-Natal Film Commission, took home the Makers and Shakers Award for sustainability in 2020 in recognition of pioneering industry research and guidelines.
Liesl now lives in Northeast London with her family, from where she manages implementation on Picture Zero projects while remaining engaged with regenerative design and practice.
Eve Stollery
Sustainability Manager
Eve has worked on a variety of different scripted and unscripted productions for Picture Zero. Having helped to relaunch BAFTA albert’s affiliate scheme and training programme, as well as helping with and streamlining the certification process, she moved to Picture Zero to focus her efforts on production itself.
Eve recognises the importance of communication as a means to overcome obstacles, whether in day-to-day conversations, through training, or in the editorial work of TV, film, and games. She believes the use of language and art to start conversations will be a key factor in helping to solve the climate crisis.
Sara Hamilton
Sustainability Manager
Sara has been working in Sustainability for Screen for 2 years after working in the production office for a few years. She joined Picture Zero halfway through 2024 and has supported multiple shoots in Scotland on-the-ground and various projects remotely across the UK and internationally. In early 2025, she was appointed as Scotland’s Screen Sustainability Consultant to help drive sustainable work practices across the Scottish industry and problem solve the challenges this country is faced with. The complementary roles allow Sara to remain informed of what’s happening around the world and consider how it could be possible in Scotland.
Ash Booth
Sustainability Manager
Ash has a background in documentary filmmaking, location management, and education. Working on biodiversity-focused productions sparked a deep commitment to sustainability, shaping both her creative and professional direction. After retraining with Media Cymru as a Sustainability Coordinator, Ash joined Picture Zero, where she combines her industry experience with a dedication to promoting environmental awareness and sustainable production practices.
Ash lives in Liverpool and is dedicated to championing the North as a thriving hub for film and TV production.
Sabrina Alban Lloyd
Sustainability Manager
Sabrina is driven by a belief in collective action, working alongside people across the screen industry to tackle climate challenges in practical ways. She has led collaborative projects on temporary power, sustainable supply chains and training, working with studios, productions, suppliers and industry bodies to embed sustainability into everyday practice. Starting her career in international development before moving into the screen industry, Sabrina has experience spanning on-the-ground production, major broadcasters and BAFTA albert. She believes lasting change happens through collaboration, clear communication and a shared commitment to doing things differently.
Content Production
The pictures on our screens shape the way we see the world. As well as providing sustainability support to others, we also produce climate-focussed content with the aim of inspiring audiences to tackle the climate and biodiversity crises.